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What is UX and why do you need it?

How many times have you visited a website and left in less than 10 seconds? Maybe you can’t find what you’re looking for? Or perhaps the interface looks like it’s from 1985?

That is most likely due to bad UX design.

UX stands for User Experience. UX utilizes a design process that centers on the needs of specific users. It is a more comprehensive approach to design than purely aesthetics. The UX process includes user research to pinpoint exactly what a customer needs and what their frustrations might be. This information enables us to create a website that will give your customer a pleasant experience that will keep them coming back in the future.

Focusing on research, analytics, and testing allows us to set you up for success from the start.

UX is important and it works!

Statistics:

“60% of customers are willing to pay more for a better experience.”
– Eric Von Hippel, MIT Institute of Management Sciences

“After experiencing bad UX, 88% of users are less likely to return to that website.”
-Toptal, 2018

“Users are 62% less likely to purchase from a brand because of negative user experience.”
-Google, 2017

Step 1 Meet & Greet

What Happens:

  • Info gathering meeting
  • Determining things like the full scope of the project (situation, problem, goal)
  • Submit quote and client contract

Why it’s important:

  • Helps define expectations
  • Designs roles and responsibilities
Step 2 Research

What Happens:

  • User interviews, surveys, user testing, creating user personas, competitor analysis.
  • Research into demographics

Why it’s important:

  • Focus on who your user really is and what their specifics needs are
  • Discover user pain points and how we can resolve them
  • Find features that are most important to user. What do users want access to first? How can we lead them to where they need to go intuitively?
Step 3 Collect Content

What Happens:

  • You provide us with all content necessary for the site.
  • This includes, photos, videos, copy, pricing, quotes, etc.
  • Synthesis of collected data

Why it’s important:

  • We cannot create a website without you! We need all information necessary to make sure this website is accurate and portrays everything that makes you unique!
Step 4 Design & Development

What Happens:

  • Based on our research and your conent provided we create lo-fi mock ups 
  • A/B testing and/or Usability Testing
  • Creation of style guide
  • Hi-fi wireframes created for review
  • Hand off to development team

Why it’s important:

  • This is where we create the style and voice of the site
  • Design of interface and visuals
  • Gives the user immediate cues as to who you are as a brand and how you want to be perceived.
Step 5 Final Review & Launch

At this point, we have a website that is ready to go live! We will review your website with you. Based upon your feedback we can make minor changes.

Then we go live!

We hope your business grows and we get the opportunity to work with you again if you need any major updates or changes!

What we offer:

Every website will include aspects of user research, custom web design and development, SEO consultation, access to hosting and legal review.

Our goal is to work with you to get the most out of your site, creating a unique website for you and your users.

Prices below are only estimates, ultimately pricing will be determined after a brief information gathering meeting.

Basic*

$1500+

  • Homepage
  • 8 Pages Of Content
  • Contact Us
  • 1 Photo Gallery (4 categories, up to 30 pictures)
  • Social Media Links
  • User Research
  • Legal Review

PREMIUM *

$2500+

  • Includes Basic+ package
  • 12 Pages Of Content
  • Includes Homepage Slideshow
  • Basic eCommerce (Included - First 10 items)
  • Complete User Research

ULTIMATE*

$3500+

  • Includes Premium package
  • Extensive SEO services
  • Advanced eCommerce
  • App development

  • Homepage
  • 8 Pages Of Content
  • Contact Us
  • 1 Photo Gallery (4 categories, up to 30 pictures)
  • Social Media Links
  • User Research
  • Legal Review

  • Includes Basic+ package
  • 12 Pages Of Content
  • Includes Homepage Slideshow
  • Basic eCommerce (Included - First 10 items)
  • Complete User Research

  • Includes Premium package
  • Extensive SEO services
  • Advanced eCommerce
  • App development

Additional Page: $45

Slideshow (5 images) $99

Additional Gallery - $49

Gallery - Add 10 pictures - $10

Upgrade to Homepage

Blog - $99

Online Scheduling - $89

Each Additional 10 store items - $20

Upgrades

Additional Page: $45

Slideshow (5 images) $99

Additional Gallery - $49

Gallery - Add 10 pictures - $10

Upgrade to Homepage

Blog - $99

Online Scheduling - $89

Each Additional 10 store items - $20

*All packages are customizable. Final quotes determined upon after design brief meeting.

Lets get in touch!




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